Team fundraising, also known as peer-to-peer fundraising, is a way for others to join your campaign and raise funds on your behalf. It gives participants the ability to share the fundraiser with their family, friends, and social media network. In doing so, they can maximize the outreach of the campaign, which results in funds raised for your organization.
Here’s an example of how team fundraising works:
Let’s say a school wants to hold a jog-a-thon to raise funds for a new football field. With team fundraising, each student at the school can join the campaign to raise funds based on the number of laps they run. The students can also be grouped into classes to track how much each class raises.
Who can be added?
Participants –Participants are the individuals who sign up to raise funds through your campaign. A participant can be a single person or a group of people. Each participant added will receive their own personal fundraising page. They’ll be able to send that link out to friends and family to solicit donations.
Teams – Teams provide a way to group together participants that have registered on the campaign. People can also be invited to join a team once it has been added or registered on the campaign.
Yet, it’s also possible to have teams without participants (unless you’re running an a-thon campaign, since participants performing the activity must be added). In these cases, the teams can receive one-time donations.
Here are examples of how participants and teams can work:
Let’s say a baseball little league wants to raise money and sets up an a-thon campaign. The players want to compete among themselves to see who can raise the most money by making the most hits, encouraging donors to pledge an amount per hit recorded. In this scenario, each team in the league would also need participants, or the players making the hits.
On the other hand, a youth soccer organization might organize a raffle. The soccer teams (not the individual players) want to compete among themselves to see which team can raise the most funds. In this example, all donations on the campaign are credited to a particular soccer team, but there is no need to have individual participants in the campaign (although that is still an option).
Each team will receive a team fundraising page that can be shared on social media or sent to family and friends. If a donation is made to a specific participant of any team, the amount that participant has raised, as well as the team’s total amount raised, will reflect the donation.
When team fundraising is enabled, participants and teams can visit your campaign and sign up. Or, you can keep the participant list closed, and only add specific participants and teams. Learn more about these two options here:
Private vs. public registration: What’s the difference
How to enable team fundraising
- Go to my campaigns in the left menu.
- If you have chosen list view, click on the title of the campaign. If you have chosen grid view, click on the campaign image.
- Click edit fundraiser.
- Click basics in the timeline at the top.
- Look for the box do you want to enable team (peer-to-peer) fundraising and check yes.
Add prizes to promote competition among your participants and teams.
One effective way to generate excitement and healthy competition among your participants is to add prizes. Doing so can motivate your participants to share the campaign and receive donations. Prizes are awarded to participants or teams based on how much they raise. You can choose the criteria for the prizes right in the campaign setup. Learn more.
When team fundraising is enabled on your campaign, you will automatically be given a participant center. Here, you can manage participants and teams who join your campaign. Check out this article to learn more about how to use your participant center: What is my participant center?
When donors visit the main campaign page to make a donation, they will be able to credit their donation to an individual, team, or to the overall campaign.
Good to know:
- Team fundraising can be added to any campaign type, except for auctions and projects.
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