To continue providing an exceptional fundraising platform, RallyUp is powered by fees collected through each campaign. Every campaign run on RallyUp is subject to two types of fees:

1. The RallyUp fee (also known as the “platform fee”)

RallyUp doesn’t require a subscription fee. Instead, there is a charge for running a campaign on the RallyUp platform. This means your organization (or its donors) will only have to pay the RallyUp fee when you have an active campaign. 

2. Credit card processing fee

Every type of campaign can collect payments by credit card. All credit card processing is performed by Stripe, not RallyUp. Like every payment processor, Stripe charges its own fee for processing payments.

The payment processing fee is established between Stripe and the organization running the campaign; we are not involved in that fee or the determination of it. As such, RallyUp fees do NOT include payment processing fees; they are separate.

Find out more about how payment processing fees work in this help article: What are the credit card processing fees?

Options for covering fees

To accommodate the needs of all organizations, we offer two main options for covering fees: free pricing or percent pricing. Discover the main differences between these pricing models below. 

Free pricing

Free pricing allows organizations to keep nearly 100% of the funds raised. You won’t need to budget for the cost of using our platform, and there are no hidden costs or subscription fees. It allows donors to chip in and cover the cost of fundraising on your organization’s behalf, thereby maximizing donation amounts for your cause. 

1. Platform fee 

With the free pricing model, the platform fee is covered by providing donors the option to leave a tip in the checkout process. This tip is optional for donors; they can opt out of leaving a tip on their donation if they choose. The money from the tip goes to RallyUp and is therefore separate from the donation amount that the organization receives. If no donor leaves a tip, there are still no platform fees charged on the campaign. 

Free pricing is an attractive choice for many campaign organizers because it allows the nonprofit organization to keep more of the funds raised. 

The platform fee for the free pricing model works a bit differently for raffles and sweepstakes versus other campaign styles: 

  • Raffles and Sweepstakes – If donors choose to leave a tip on the campaign, they will receive a few bonus entries into the drawing for doing so. Your organization runs the entire campaign with no platform fee. 
  • Non-drawing campaigns – For a-thons, events, challenges, sales, and crowdfunding campaigns, donors will still have the option to leave a tip to cover the platform cost. Again, the tip is optional and allows the organization to keep more of the funds raised. For non-drawing campaigns, donors do not receive anything extra for leaving a tip. There are still no subscriptions, contracts, or upfront costs for running a campaign, and this pricing model allows you to keep nearly all of the funds raised. 

2. Credit card processing fee – With free pricing, the Stripe fee will automatically come out of the amount raised by the organization. In other words, the organization covers the Stripe fee on each donation by having it deducted from the donation funds. There is not an option to have the donor cover the Stripe fee with the free pricing model.

Please note: Free pricing is not available on auction fundraisers.

Percent pricing

Percent pricing is an alternative to the free pricing model and is ideal for organizations with a set budget or corporate sponsor who prefer not to have their donors prompted for tips after checkout. 

With the percent pricing model, both the platform and credit card processing fees can be paid for by the organization running the campaign, the donors, or both (by splitting the fees between each).

  1. Platform fee - With the percent pricing model, the platform fee will vary depending on your campaign type:
  • A 4.9% fee will be applied to each transaction made through sales, crowdfunding, events, auctions, and challenges.
  • A 7.9% fee will be applied to raffles, sweepstakes, and a-thons. 

You can choose to cover this fee by: 

  • Adding it onto the donor’s payment
  • Having the organization pay it by deducting it from the amount raised through the campaign 
  • Giving the donor the option to cover it in the checkout process

2. Credit card processing fee – As with the platform fee, the percent pricing model provides different options for covering Stripe credit card fee. You can cover this fee by:

  • Adding it onto the donor’s payment
  • Having the organization pay it by deducting it from the amount raised through the campaign 

Have the donor pay both fees

During campaign setup, you may therefore choose to have both the platform fee and credit card processing fee added to each donation to be paid by the donor. This would allow you to maximize the amount received for each donation. 

Have the organization pay both fees

Or, you can choose to have your organization cover both fees. This option would not add on any fees to the donor; the donor would only be charged the amount of their donation, and the organization would pay the fees by having them automatically deducted from the total amount raised on their campaign.

Split the fees

  • You may choose to have the donor pay the platform fee and not the credit card processing fee. Your organization would then become responsible for the credit card processing fee, and the amount would be deducted from funds raised.
  • You may choose to have the donor pay the credit card processing fee and not the platform fee. Your organization would then become responsible for the platform fee, and the amount would be deducted from funds raised.
  • You could also give the donor the option to pay the platform fee in the checkout process. If they choose to pay it, you will not be responsible for that donation’s platform fee; if they don’t, it will come out of their donation amount. (Please note that this option is only available for the platform fee; for credit card fees, you must either choose to add it on to the donor’s payment or have the organization pay for it by having it deducted from the amount raised.)
  • Convenience fees –You may also choose to add a convenience fee to split the fees between the donor and the organization. A convenience fee is a one-time amount added to each donation. The amount of the convenience fee is determined by the campaign organizer and entered into the setup for each campaign. The convenience fee gets added to the donation and will be applied towards any fees that come out of the amount raised.

For example, you may choose have the donor cover the credit card fees but decide to split the platform fee with the donor. Let’s say the average donation on the campaign is $100. If the platform fee is 7.9%, the platform fee will be $7.90. The organization may consider adding a convenience fee of $5 to each donation to split the platform fee between the donor and the organization. This way, the donor pays $5 and the organization would only be responsible for $2.90.

All of these options are available to you during the campaign setup process. While there are many pricing options to consider, our objective is to ensure all organizations have the freedom to set up fees in the way that best suits their budgetary requirements and fundraising goals. 

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